Lora Avedian is a mixed-media textile artist living and working in South West London. 

Captivated by the beauty and patterns of the botanical world, her fluid and intricate work is a story of thread, of texture and of tactility. 

Lora’s work finds expression in large scale installations, bespoke commissions as well as a small collection of pieces for the home. She works using hand-guided machine embroidery alongside traditional hand embellished techniques to create each work. Lora works with institutions (Barbican, The Garden Museum, Victoria and Albert Museum, Chelsea Flower Show), retailers (Fortnum and Mason, The New Craftsman), as an artist-in-residence (Howe London, Smythson) and with designers across interiors and fashion. 

She is the author of the hand embroidery book Stitch In Bloom, 2021(Hardie Grant/Penguin Random House). In this, Lora’s first book, she explores couching embroidery techniques across a range of projects. The emphasis is on British flowers - both wild and more formal. Practical explanations and detail are married with inspirational and ideas about the value of this mindful craft. 

Lora has a BA in Embroidery and an MA in Mixed Media Textiles from The Royal College of Art.  Lora is an associate lecturer at the London College of Fashion. Her specialist areas of teaching are experimental  hand embroidery, Juki Irish machine embroidery and hand drawn pattern design.

Lora is proud to be a Queen Elizabeth Trust Scholar (QEST).

Collaborations

Fortnum & Mason, Victoria & Albert Museum Shop, Garden Museum Shop, Colicci at Chelsea Flower Show.

Residencies

The Barbican Centre Shop, Howe 36 Bourne Street, Smythson of Bond Street.

Workshop clients

Hermes, Royal Academy of Arts London, Kew Gardens, Atelier Clos Mirabel (France), Selvedge Magazine, Smythson of Bond Street, Barbican Centre, Kettles Yard, West Dean College, TUMO Studios (Armenia).